Bill Wise is the founding CEO of Mediaocean. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions, and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean’s two founding companies along with Donovan Data Systems (DDS).
My perspective is that the headlines aren’t as drastic as the reality. They’re complementing that earned media with more paid media, just in other media types [outside] the Super Bowl. One could argue Budweiser is actually executing an omni channel campaign better than anyone right now.12 February 2021