Brandon Brown is the founder and CEO of GRIN. With over a decade of experience in marketing, Brandon is an expert in developing and curating authentic relationships for the brands, partners and teams he works with. Brandon resides in Sacramento, California and can often be found supporting local small businesses or listening to his favorite podcasts.
Content produced in an old-fashioned way isn’t optimized for social, is expensive, and has a long turnaround time. On the flip side, influencer-created content or UGC is generally free of overhead, can be done at scale and a higher volume, and is faster to create. On the other side of the pandemic, with vaccine rollout and the world opening once again, Brown predicts working with influencers will continue to be an industry standard and “the cornerstone of a modern-brand customer relationship. Just because travel is now on the horizon doesn’t mean the industry should move backward.4 April 2021