Daniel heads the SEO team at NOVOS. A former neuroscientist, Daniel entered the world of SEO by working with one of the top SEO agencies in the country and has architectured several award-winning SEO campaigns since then. His vast knowledge of tech SEO has helped NOVOS execute even the most complicated eCommerce SEO plans.
An internal linking strategy that has helped many of clients drive traffic to their site is Adding long breadcrumbs, in particular to subcategories and product pages. Benefits we see are increased or stabilized rankings for key terms associated with the categories & subcategories due to increased internal linking & relevant anchor text across more pages.18 January 2021