Eric founded and lead FischTank PR, an NYC-based Communications and Marketing firm working with both project and retainer-based clients spanning startups, established private companies, and publicly traded companies listed on major exchanges. He has worked both agency-side and in-house for the past 11 years in the Greater New York area while consistently achieving results for employers and clients. Eric is also involved in a number of philanthropic endeavors, holding pro-bono positions with both a homeless shelter and non-profit that provides energy solutions for impoverished or inaccessible parts of the world.
The biggest crisis management tip here is straightforward—know what you're talking about.
Many of these financial institutions were caught off guard because they weren't listening properly. They were listening to themselves, reading the Wall Street Journal and Financial Times, and ignoring the groundswell and coordination of energy at the retail level.8 February 2021