Eric founded WideOrbit in 1999 after realizing that there was an opportunity to dramatically streamline and automate the buying and selling of media. Prior to founding WideOrbit, Eric worked at Montgomery Securities in San Francisco and New York, managing portfolios for wealthy technologists as well as Kidder Peabody in Palo Alto, primarily focused on Equity Derivatives. Eric has been an active private equity technology investor since 1994 and maintains controlling ownership of WideOrbit. WideOrbit serves as the System of Record for more than 5000 stations and cable networks worldwide processing more than $35 Billion in advertising revenue annually.
As ad trafficking becomes more complex by the day, media sellers need to instantly access and act on Electronic Material Instructions, right from within the systems they already use to do their jobs. Our integration with PremiumMedia360 provides local broadcasters and national networks crucial access to the material instructions data they need, improving efficiency while eliminating errors.18 February 2021