Erin is a fractional CMO and marketing advisor to startups and scaleups. In 2004, she founded one of the first virtual assistance businesses in Canada. Her very first client was a startup in Silicon Valley that she worked with until they were acquired by Ancestry.com for $100M. In 2008, Erin pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films. As social media rose in popularity, she worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans.