Jay Deutsch is the CEO of Bensussen Deutsch & Associates, LLC (BDA), the company he co-founded in 1984 in Woodinville, WA. Under his leadership, BDA has grown into a global leader in promotional merchandising and technology solutions to help iconic brands create one-to-one engagement. Today, BDA is trusted by many of the Fortune 1000 and is also recognized as the authority in sports merchandise promotions to activate fan engagement programs for professional leagues, teams, and their sponsors.