John Tully

Senior Vice President, South Market Unit at SAP
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John Tully is the managing director of the South region at SAP North America, responsible for the strategic direction, customer success, profitability and overall leadership of one of SAP North America’s larger market units. He leads a team that champions customer success in more than 25 vertical industries, including energy, retail, consumer products, and high tech by ensuring the full power of SAP technology, Services and partner ecosystem are leveraged to accelerate their digital transformation.

He specializes in building high-performance, people-centric cultures that drive customer success. Industry analysts and media frequently cite John for his perspectives on how technology is transforming vertical industries such as retail and energy, where organizations are deriving value from digital transformation projects and how the US South (e.g. Texas, Florida and North Carolina) are growing in prominence with regard to tech and innovation.

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  • We asked John Tully, SVP and managing director of the south region at SAP America, if he believed that figures like Elon Musk moving to Texas could influence high-skill tech employees to follow suit.

    "Absolutely. Granted, these individuals aren't the typical economic factors that Adam Smith described in his Invisible Hand theory of economics. However, there is unquestionable momentum happening in each of these markets where developments like these create a snowball effect," Tully said

    3 February 2021
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