Jon Wolfe is the founder and CEO of House Advantage, a leader in loyalty and customer experience technology and expertise and the company behind the HALo platform, the CEO of Axiom Cyber Solutions, an online threat intelligence system to protect home and business networks and connected devices, and the visionary behind House Advantage subsidiary eTouchMenu, a pioneer in digital menu, ordering, and payment technology. Jon is also an avid investor in a variety of lifestyle companies, turning them into well-branded industry success stories. Jon's deep experience in technology includes executive roles with some of the largest gaming brands in the world, as well as the Department of Defense and Nike. Whether it's creating innovative customer experiences, protecting our homes from cybercriminals, or ushering in the future of ordering and payments, Jon is at the helm of transforming the way companies create value and meaningful outcomes in the lives of their customers.
“Technology has taken the leading role. It has allowed companies to collect data, but it has also given them the ability to actually speak to the customer. And today the customer expects to be spoken to on an individual level,” explains Jon Wolfe, CEO, House Advantage. Says Wolfe: “The message has gotten to where it has been individually tailored to each customer, their wants, their needs and their interests.”17 March 2021
We are very pleased with this strategic purchase and to bring eTouchMenu products and teams into the House Advantage family. eTouchMenu fits in with the HA brand and culture, and melds perfectly with our product philosophy of extending the value of our clients' current system investments through new and innovative fully integrated solutions. From technology platforms, software, strategy and brand engagement, we have been able to immediately add a significant new layer of products and services to our existing and future hospitality clients while also delivering a new level of guest experience and measurable ROI.8 March 2021