Lisa Miller is a senior marketing, strategy and innovation consultant with over 30 years of experience. She is a decisive leader recognized for consumer strategy and insights with strong business analytics. She boldly tackles both new territories as well as turnaround businesses. Her most recent corporate assignment was vice president, innovation for Brinker International, parent company of Chili’s, On the Border, Macaroni Grill and Maggiano’s. Prior to that, she was vice president insights at Frito Lay/PepsiCo and VP and account supervisor at Berry Brown Advertising.
Loyalty programs and subscription models build deeper emotional connections and drive visits. The ROI on getting an existing customer back one more time is significantly greater versus acquiring a new customer.12 April 2021