I'm currently the CMO for Force of Nature, a mission-based e-commerce startup where I've taken an industrial technology and commercialized it into a good-for-the-planet, good-for-you consumer product. Our mission is to make homes, businesses and our planet healthier and safer by taking the toxics out of cleaning. The product is a small appliance that uses electricity to convert salt, water & vinegar into a cleaner and EPA registered disinfectant that kills 99.9% of germs. I'm responsible for e-commerce, UX, B2C and B2B marketing and market research across the purchase funnel from strategy through to execution including SEO, SEM, display, affiliates, video advertising, CRM, email, paid & organic social media, PR, partnerships & influencers for this digitally native brand. Previously I was the global brand director on the #1 male grooming brand in the world (Gillette) for Procter & Gamble and the 4th largest e-commerce brand, Staples.