Peter is an engineer turned marketer ad IT analyst with nearly 20 years of tech experience and the rare combination of a Computer Science degree, public speaking training, and technical writing. He specializes in creating engaging research-driven tech content IT professionals actually want to read. Over the years, he has created hundreds of blogs, infographics, educational webinars, and how-to videos.
[Salesforce] has clear intentions to use Slack to help facilitate better communications between businesses and their customers and partners using Slack Connect. And with an established foothold in the CRM market, this acquisition could further strengthen Salesforce's position and help grow Slack's user base.10 March 2021
In our Workplace Communications Trends in 2020 report, we found only 41% of business chat app adopters use tools such as Slack and Teams frequently for external communications, compared to 79% for internal communications. This represents an opportunity for Salesforce, which has clear intentions to use Slack to help facilitate better communications between businesses and their customers and partners using ‘Slack Connect.’ With an established foothold in the CRM market, this acquisition could further strengthen Salesforce’s position and help grow Slack’s user base.10 March 2021
As the pandemic and work-from-home policies drove co-workers apart, digital communication tools were vital for bringing people together despite physical distance. Over the past few years, business chat apps and web conferencing use were already on a steady growth path. The recent shift to a remote work normal has further accelerated the upward trajectory of these modern tools, often at the expense of legacy technologies.10 March 2021