Raghav Sharma | Source | Managing Partner at S Squared Holdings, LLC

People truly aren’t sure of their size, so they’re still ordering three of everything.

Historically, luxury companies like LVMH have shied away from e-commerce and only recently, seemingly grudgingly, started to list product details online, followed by finally enabling commerce. It stemmed from a fear of not delivering the experience they wanted to give to their clients and that [customers] associated with the brand, not to mention having very different supply chains from more mass appeal brands.

Looking at all the trends and indicators, we expect that Covid-19 will make this a tough holiday season for retailers’ brick-and-mortar channels, even for those who have seen stronger than expected performance. Shoppers themselves will remain wary of physical commerce touchpoints. This can further depress or stop foot traffic altogether. Instead, companies should be preparing to meet the demands of much higher online sales.